BITMARU

Rebranding project for BITMARU Broadcasting Studio. It is one of the essential organizations in the Korean Broadcasting System. They support companies and people who want to make their video content. The goal of this project was to re-establish the values of BITMARU, and visually delivered the characteristic of the organization clearly.

BIT (means Light) is the core concept, and bring digital elements such as pixelation and saturated blue to complete the overall visual identity. Under the BIT concept, logo, typography, and iconography are designed.