NFL House LIX
2025
Client
National Football League
Type
Event Hospitality
Location
Araud’s Restaurant
Award
Best Networking Event
@Adweek Experiential Awards 2025
Concept
Under a theme named -A Story of Rhythmic Roots, we created an environment that captured the energy of the Super Bowl while offering a comfortable retreat for partners, guests, and VIPs. It reflects both the NFL’s bold identity and the cultural vibrancy of New Orleans.
Challenges
Arnaud’s Restaurant is a historical venue which contains various sizes and theme of rooms. Each rooms has strong characteristics, and we needed to figure out the solution to merge existing aesthetics with NFL Brand guideline for Super Bowl LVIII.
Solutions
We established a unique story for each room and created dramatic transition by choosing different color stories and materials. Due to bold differences in each room, guest could repeatedly get surprised through out the whole event experience.
3D Visualizations
