NISSAN Final Four

During the 2023 NCAA (National Collegiate Athletics Association) happened in Dallas, Nissan created a fan engaging opportunity with a special basketball games, photo op, and AR experience. The overall space was designed under the road trip concept combined with the basketball theme, as the physical extension of the tv commercial.

As a main experience, we invented a special basketball game inspired by plinko board. Two person should team up as a team. One shoots the ball, and the other manipulates the panel with steering wheel to complete the letter NISSAN.