NISSAN Final Four

At the 2023 NCAA Final Four in Dallas, Nissan created an interactive fan zone featuring games, photo opportunities, and AR experiences. The activation extended Nissan’s national road trip–themed commercial into a physical space, combining basketball energy with brand storytelling.

The goal was to design an experience that went beyond standard brand activations — something that would capture the excitement of March Madness, connect with fans, and reinforce Nissan’s playful and innovative image.