Visa Paris
2024
Client
Visa
Type
Retail Store Design
Event
Olympic & Paralympic Games Paris 2024
Concept
Paris is made of thousand layers with history, diversity, and modernity. Those layered characteristics turns into the Beam that emerges from the Visa brand symbol. And we emphasize the Beam into a large scale archway to create the movement and energy into fan store experience.
Challenges
Visa only owned the check out area of the retail store. We needed to find how to make separation while visually eye catching from the distance, therefore Visa brand itself and messaging stand out throughout the store experience.
Solutions
We fulfilled the space with Visa Blue, and brought the Beam archway to create immersive feeling while arranging freestanding partition elements in front of the queue line. Partition wall are all freestanding and modular, designed intentionally to move around under unexpected onsite situations.
3D Visualizations
