Visa Megastore

For the Paris 2024 Olympic and Paralympic Games, we designed the Visa Megastore, the largest official retail space for fans. The store needed to deliver both functional retail flow and emotional excitement, reflecting the energy of the Games while seamlessly combining Visa’s brand identity with the Olympic visual system.

The design was inspired by Visa’s signature colorful beam graphic, symbolizing the energetic connection between athletes, fans, and the city. By expanding this 2D graphic into a 3D architectural element, we created a dynamic archway structure that rose above the queue line.