Visa Megastore

For Paris Olympic & Paralympic 2024, we designed a megastore sponsored by Visa. Giving an excitement and visual separation from retail space was the key point for this project. And combining Visa & Paris Olympic BI was a main challenge.

To bring excitement, we used the colorful beam which was the Visa’s main graphic element that symbolizes the energetic connection between athletes and the city. We expanded beam as a dimensional structure, and created an huge archway above the queue line. Therefore, the area was naturally defined, and excitement was created due to size and the colors.