NFL House LX
2026
Client
National Football League
Type
Event Hospitality
Location
SHACK 15, Ferry Building, SF
Concept
San Francisco is a place for Dreamers, historically various cultures intersected, led different types of industries at the front edge. Layered history, Layered Cultures, and Layered Dreams are what form out the city. We focused on those values and visually transformed with custom graphics, builds, furniture, and decors.
Challenges
SHACK 15 is the venue we took over. it is a premier co-working space and community venue, spans approximately 46,000-51,000 square feet with extreme high ceiling and white wall. It felt like a massive white paper that we need to determined everything from zero.
Solutions
Sequence of space with story is the starting point of our design. First impression is inspired by the foggy ocean when all the past dreamers first saw when they arrived SF. As you go deeper into the space, we focused more on culture that makes SF, such as music, architecture, and beautiful nature.
3D Visualizations
